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    2415-2 Provision of Strategic Positioning Work for An Post Mobile

    An Post_391

    2415-2 Provision of Strategic Positioning Work for An Post Mobile

    1. Supplier selection

      Dec 18, 12:00 AMDecember 18, 2025 12:00 AM

    2. Contract signed

      Dec 19, 12:00 AMDecember 19, 2025 12:00 AM

    3. Result notice published

      Jan 20, 1:36 PMJanuary 20, 2026 1:36 PM

    Brief

    Ireland: Tenders/An Post_391/2415-2 Provision of Strategic Positioning Work for An Post Mobile

    Awarded

    The competition has ended and a winner has been selected.

    Brief

    Markeds- og opinionsundersøkelser

    An Post has entered into a framework agreement with Bricolage for the provision of strategic positioning work for An Post Mobile. The services will define how the 'Making Better Happen' brand platform translates into a clear, distinctive, and actionable brand positioning for the An Post Mobile business category, clarifying its role in delivering the overall brand promise and how it should manifest in market communications, experiences, and behaviors. The contract has a maximum total value of 1 EUR.

    Result

    Winner
    An Post_26924
    Number of bids
    3
    Contract value
    Not stated
    Maximum framework agreement value
    Up to €4,000,000

    About the bid

      An Post needs to define how the ‘Making Better Happen’ brand platform translates into a clear, distinctive and actionable brand positioning for the An Post Mobile business category. While the master brand positioning sets an overarching direction for the company, it has not yet been interpreted or expressed at a category level. This project will determine what the brand positioning means specifically for An Post Mobile — clarifying the role the category plays in delivering on the overall brand promise, and how it should manifest in market communications, experiences, and behaviours.

      Contact phone
      +353 1 7057000
      Contact email
      procurementteam@anpost.ie
      Address
      General Post Office, D01 F5P2 Dublin 1

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    Award Criteria

      Found no award criteria in the contract notice.

    Qualification requirements

      Found no qualification requirements in the contract notice.

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    See the full notice

    Contracting authority
    An Post_391
    Title
    2415-2 Provision of Strategic Positioning Work for An Post Mobile
    Type
    ResultFramework agreementPrequalification
    Main code
    79310000Market research services
    Supplemental codes

    No supplemental codes from buyer…

    Location
    Dublin
    Estimated value
    €1.00

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