Search

  • Search

    The provision of Marketing Services for the Sport Horse Sector in Ireland

    Department of Agriculture Food and the Marine

    The provision of Marketing Services for the Sport Horse Sector in Ireland

    1. Competition notice published

      Mar 25, 6:02 PMMarch 25, 2026 6:02 PM

    2. Questions deadline

      May 5, 12:00 PMMay 5, 2026 12:00 PM

    3. Tender submission deadline

      May 15, 12:00 PMMay 15, 2026 12:00 PM

    4. Opening date

      May 15, 12:30 PMMay 15, 2026 12:30 PM

    5. Tender validity period

      Sep 12, 12:00 PMSeptember 12, 2026 12:00 PM

    Brief

    Ireland: Tenders/Department of Agriculture Food and the Marine/The provision of Marketing Services for the Sport Horse Sector in Ireland

    Expired

    The competition has expired without a winner being announced.

    Brief

    Reklame og markedsføring

    The Department of Agriculture Food and the Marine needs marketing services for the sport horse sector in Ireland for a duration of 4 years, with a maximum total value of 2,000,000 EUR. The services involve promoting and marketing Irish bred and produced sport horses, protecting and enhancing the industry's reputation, increasing national and international exposure, and maximizing economic return to breeders.

    About the bid

      The mission of the Department of Agriculture, Food and the Marine (DAFM) is to serve the Government and people of Ireland by leading, developing and regulating the agri-food sector, protecting public health and optimising social, economic and environmental benefits. The current programme for Government includes a commitment to support the development of the sport horse sector. DAFM provides funding in respect of marketing the Irish Sport Horses, both nationally and internationally. As the current contract will expire in December 2026, there is a requirement to tender for the supply of this service to commence on 1st January 2027. Therefore, DAFM is requesting tenders for the supply of a National Marketing Service to the Irish sport horse sector from suitable Organisations / Bodies. The industry document ‘Reaching New Heights’ set out recommendations to develop the sport horse sector. It defines a ‘Sport Horse’ “as a riding horse of a single breed or a combination of breeds used for (or intended to be used for) recreational and competitive activities other than racing.” It notes “the primary objective of the industry is to breed and produce horses capable of competing at the highest levels in equestrian sport and also providing the foundation of a leisure and recreation industry in Ireland. The industry is a substantial business engaging people from all walks of life, both young and old, from hobby to professional levels.” The Contracting Authority considers that the term ‘horse’ also refers to ‘pony’. Recommendations in the strategy included a requirement to establish a horse marketing body to promote and market all aspects of the Irish sport horse sector on a global scale. The National Equine Marketing service will: i) promote and market Irish bred and produced sport horses ii) protect, enhance and build the reputation of the sport horse industry iii) increase National and International exposure of the Irish Sport Horse Industry iv) maximise the economic return to breeders

      Contact phone
      +35316072000
      Contact email
      procurement@agriculture.gov.ie
      Address
      Agriculture House Kildare Street, D02 WK12 Dublin

    Custom Assessment Criteria

    Start a free trial to ask your own questions about the tender and get AI-generated answers.

    Award Criteria

      Found no award criteria in the contract notice.

    Qualification requirements

      Found no qualification requirements in the contract notice.

    Previous Contract Winners

    Start a free trial to see who has won similar tenders for this buyer.

    See the full notice

    Contracting authority
    Department of Agriculture Food and the Marine
    Title
    The provision of Marketing Services for the Sport Horse Sector in Ireland
    Type
    CompetitionPrequalification
    Main code
    79342000Marketing services
    Supplemental codes
    77500000Animal husbandry services79340000Advertising and marketing services79342100Direct marketing services79413000Marketing management consultancy services
    Estimated value
    €2,000,000.00
    Duration
    48 months

    Active similar competitions

    • Horse Racing Ireland (HRI)

      Reklame og markedsføring

      Single Framework for the Provision of Provision of Creative Advertising Services

      Horse Racing Ireland (HRI) needs creative advertising services for a framework agreement over 4 years, with a maximum total value of 3,000,000 EUR. The services are to be delivered in the Mid-East region of Ireland and will support HRI's vision to make Ireland a global leader in Horse Racing and Breeding, providing marketing support to Ireland's 26 racecourses and potentially other racecourses outside HRI's subsidiaries.

      Framework agreementOct 2, 2026
      Nov 5, 2026(26 days)
      €3,000,000

    • Department of Culture Communications Sport

      Reklame og markedsføring

      Digital Content Production and Related Services in support of Public and Stakeholder Engagement to the Department of Culture, Communications and Sport

      The Department of Culture, Communications and Sport needs digital content production and related services in support of public and stakeholder engagement for a contract duration of 3 years, with a maximum total value of 953,250 EUR. The services are to be delivered in Dublin.

      CompetitionSep 14, 2026
      Oct 20, 2026(10 days)
      €953,250

    • Fáilte Ireland-National Tourism Development Authority

      Reklame og markedsføring

      MC/2026/03 Creative Strategy and Communication Services

      Fáilte Ireland-National Tourism Development Authority needs Creative Strategy and Communication Services for a duration of 60 months, with a maximum total contract value of 15,000,000 EUR. The services are to be delivered in Dublin.

      Competition with qualificationSep 15, 2026
      Oct 15, 2026(5 days)
      €15,000,000

    • The Department of Enterprise Tourism and Employment

      Forskning og utviklingsarbeid innen samfunnsvitenskap og humanistiske fag

      Research, Analysis and Stakeholder Engagement to Inform a Long-Term Strategic Roadmap for Ireland’s Food and Drink Industry

      The Department of Enterprise Tourism and Employment needs research, analysis, and stakeholder engagement services over 4 months, with a maximum total value of 81,301 EUR. This work will establish an evidence base for a long-term strategic roadmap for Ireland’s Food and Drink Industry, examining drivers of productivity, competitiveness, innovation, sustainability, and export growth, while identifying challenges and opportunities across the value chain. The services are to be delivered in Dublin.

      CompetitionOct 6, 2026
      Nov 5, 2026(26 days)
      €81,301

    • Irish Defence Forces_1144

      Miljøovervåking og naturvitenskapelige tjenester

      Provision of Veterinary Services to the Irish Defence Forces

      The Irish Defence Forces need veterinary services for the Army Equitation School in Dublin. The contract duration is for an initial 3-year term with two 1-year extension options, making a possible total of 5 years, with a maximum total value of €750,000 excluding VAT.

      CompetitionOct 2, 2026
      Nov 2, 2026(23 days)
      €750,000