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    0041 - Qualification System for the Provision of Search and Generative Engine Optimisation (SEO and GEO) Services

    An Post_391

    0041 - Qualification System for the Provision of Search and Generative Engine Optimisation (SEO and GEO) Services

    1. Competition notice published

      May 21, 9:48 AMMay 21, 2026 9:48 AM

    2. Contract start date

      Jul 14, 12:00 AMJuly 14, 2026 12:00 AM

    3. Contract end date

      Dec 2, 12:00 AMDecember 2, 2036 12:00 AM

    4. Qualification deadline

      Dec 2, 11:00 AMDecember 2, 2036 11:00 AM

    Brief

    Ireland: Tenders/An Post_391/0041 - Qualification System for the Provision of Search and Generative Engine Optimisation (SEO and GEO) Services
    Brief

    Systemutvikling og programmering

    An Post_391 needs services for a Qualification Panel of suppliers capable of delivering Search and Generative Engine Optimisation (SEO and GEO) services for up to 10 years. The services include strategic advisory, optimisation execution, technical deployment, and performance measurement and reporting activities related to enhancing An Post’s visibility in traditional and emerging search engines.

    About the bid

      An Post is seeking to establish a Qualification Panel of suppliers capable of delivering the services as follows. As of 2026, An Post has an established digital presence across a range of products and services, with AnPost.com acting as its primary customer-facing digital platform. As well as being a key acquisition channel, organic search plays a critical role in enabling customers to discover, access and engage with An Post services. Aligned with An Post’s wider Digital strategy and the rapidly fragmenting search landscape, An Post is seeking to establish a panel of suppliers capable of supporting both traditional Search Engine Optimisation (SEO) and emerging AI Search and Generative Engine Optimisation (GEO), ensuring sustained visibility across current and future search environments. This panel will cover strategic advisory, optimisation execution, technical deployment, and performance measurement and reporting activities related to enhancing An Post’s visibility in traditional and emerging search engines. The Qualification Panel may remain open for a period of up to 10 years.

      Contact phone
      +353 1 7057000
      Contact email
      procurementteam@anpost.ie
      Address
      General Post Office, D01 F5P2 Dublin 1

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    Award Criteria

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    Qualification requirements

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    See the full notice

    Contracting authority
    An Post_391
    Title
    0041 - Qualification System for the Provision of Search and Generative Engine Optimisation (SEO and GEO) Services
    Type
    CompetitionPrequalification
    Main code
    72000000IT services: consulting, software development, Internet and support
    Supplemental codes
    72212100Industry specific software development services72212219Miscellaneous networking software development services72212220Internet and intranet software development services72212222Web server software development services72212331Project management software development services72212451Enterprise resource planning software development services72212460Analytical, scientific, mathematical or forecasting software development services72212461Analytical or scientific software development services72212517IT software development services72212781System management software development services72212983Development software development services72212984Program testing software development services72240000Systems analysis and programming services
    Location
    Dublin

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