Creation communication tools and concept for sustainability campaign for red meat in Flanders and Germany
Awarded
The competition has ended and a winner has been selected.
Arrangementstjenester
VZW Vlaams Centrum voor Agro- en Visserijmarketing has entered into an agreement with BBC Communication for the creation of communication tools and a concept for a sustainability campaign for red meat in Flanders and Germany. The services, valued at an estimated 210,000 EUR, will be delivered over 36 months and involve developing a graphic concept/visual identity and producing various communication elements for a PR campaign with a paid media component. The campaign aims to highlight the sustainability initiatives of the Belgian meat sector, targeting home purchasers in Flanders and a B2B audience (retail, wholesale, foodservice) in Germany. The award criteria prioritized creative approach (50%) and practical feasibility (15%), alongside price (35%). Four bids were received for this contract.
Result
- Winner
- BBC Communication
- Other bidders
- BERLIN
- ORETIKON
- SOUTHFORK
- Contract value
- €210,000
About the bid
- Contact phone
- +32 25528011
- Contact email
- vlam@vlam.be
- Address
- Belpairegebouw - Simon Bolivarlaan 17 bus 411, 1000 Brussel
VLAM is developing a campaign about the sustainability initiatives of the Belgian meat sector for Flanders and Germany. The campaign is conceived as a PR campaign with a paid media component. With the PR approach, we want to highlight the sustainability of the meat sector. We aim to showcase the efforts being made within the meat sector. The tone we set in our communication is clear, honest, and trustworthy. Our communication will be based on scientific data as well as on experiences and testimonials from within the sector. The target audience of the campaign in Flanders are the people responsible for the purchases at home, while in Germany the focus is on a B2B audience consisting of retail, wholesale, and foodservice. This public contract consists of creating one graphic concept/visual identity for this campaign, as well as designing and producing various communication elements for Flanders and Germany that will be deployed across different channels. The estimated value of the contract is €210,000 excluding VAT. Media purchases and the PR approach are not part of this assignment.
Custom Assessment Criteria
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Award Criteria
Description
Innovative and impactful ideas to bring the campaign to life.
Description
Practical feasability.
Description
Price
Qualification requirements
Found no qualification requirements in the contract notice.
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See the full notice
- Contracting authority
- VZW Vlaams Centrum voor Agro- en Visserijmarketing
- Title
- Creation communication tools and concept for sustainability campaign for red meat in Flanders and Germany
- Type
- Main code
- Supplemental codes
- Duration
- 36 months
No supplemental codes from buyer…