Creative Management and Automation Platform
Expired
The competition has expired without a winner being announced.
- Deadline
- Apr 17,Expired
- Award
- Total price 40%
Brief
Helsingin Seudun Liikenne - kuntayhtymä (HSL) needs a creative management and automation platform for 3 years. This tool will be used daily by HSL's marketing and communications team and partners to manage and personalize campaigns, plan and design advertising materials for digital channels, integrate with ad placement in real time, and monitor/optimize campaign success through analytics. The platform should primarily function as a content production tool. The contract will be awarded based on total price (40%) and quality (60%), with quality evaluated across dynamic features, campaign scheduling, brand customization and management, data management, integration and APIs, cross-network ad serving, performance optimization, and analytics and reporting.
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Award Criteria
Description
The maximum score for quality is 60 points. Features to be evaluated in scoring sections B1, B2 and B3. The features include both API-specific capabilities and general functionalities.
Sub-criteria
- Section B230%
The maximum score for section B2 is 30 points. B2 covers 3. Brand Customization and Management 4. Data Management, 5. Integration and APIs ja 6. Cross-Network Ad Serving.
- Section B115%
The maximum score for section B1 is 15 points. B1 covers both 1. Dynamic Features and 2. Campaign Scheduling.
- Section B315%
The maximum score for section B3 is 15 points. B3 covers 7. Performance Optimization and 8. Analytics and Reporting.
Source
No source found in the documents. Check the weight against the tender documents.
Description
Price comparison. The maximum score for price is 40.
Evaluation Method
The prices are compared using the following formula:
Source
No source found in the documents. Check the weight against the tender documents.
Previous winners
Who are you up against?
The suppliers who have won similar contracts at Helsingin seudun liikenne -kuntayhtymä
From the notice
HSL Helsinki Regional Transport Authority (hereinafter HSL, procurement unit), business ID FI-2274586-3, is requesting your tender in accordance with this call for tenders. The procurement concerns a creative management and automation tool for HSL Helsinki Regional Transport. The tool is used daily by HSL's marketing and communications team, as well as by partners. With the tool, HSL manages and personalizes campaigns, as well as plans and design advertising materials for digital channels. It is mainly a content production tool that integrates with ad placement in real time, without the need to upload materials to other systems. The tool also allows for monitoring the success of campaigns through analytics and optimizing campaigns in real time. More information about HSL: hsl.fi Our activities comply with the Act on Procurements and Concession Contracts of Entities Operating in the Water and Energy Supply, Transport and Postal Services Sector (1398/2016). As the value of this acquisition falls below the threshold value specified in Section 13 of the Act on Public Contracts in Special Sectors, the Act is not applied to this acquisition. However, general procurement principles are followed. The tender documents must be submitted in English or in FinnishMain features of the procedureHSL is a contracting authority governed by the Act on Public Contracts by Contracting Authorities in the Water, Energy, Transport and Postal Services Sectors (Act on public contracts in special sectors 1398/2016). Because the estimated value of this procurement is below the EU threshold specified in Section 13 of the Act on Public Contracts in Special Sectors, the Act shall not apply to this procurement. However, general legal principles of public procurement shall apply. The procurement will be carried out as a simplified competitive tendering process in accordance with HSL's procurement guidelines. Review of a procurement decision or some other resolution made during the procurement procedure may be sought by requesting rectification from the contracting entity in accordance with the Act on Public Contracts by Contracting Authorities in the Water, Energy, Transport and Postal Services Sectors (1398/2016). The procurement decision may also be appealed in accordance with the Local Government Act. If necessary, negotiations may be held with the tenderers to clarify or specify the content of the tenders or the customer's requirements. All tenderers will be made aware of the information and clarifications that arise.
Contact
hankinnat@hsl.fi- CompetitionType
- 72000000Main codeIT services: consulting, software development, Internet and support
- 48000000Software package and information systems
- 72212481Sales or marketing software development services72513000Office automation services79341200Advertising management services