ENEST regional communication programme (2027-2031)

Brief

Reklame og markedsføring

The European Commission, ENEST - Enlargement and Eastern Neighbourhood, needs advertising campaign services for a regional communication programme over 4 years, with a maximum total value of 12,000,000 EUR. The program aims to communicate the European Union's priorities across partner countries by providing communication campaigns and products, strengthening engagement with key multipliers, improving the visibility of EU support, generating communication intelligence and audience insights, and offering flexible communication services. The services will cover partner countries at different stages of their relationship with the European Union, requiring approaches that reflect their respective political contexts, policy priorities, and communication needs. The award criteria are quality (80%) and price (20%). GOPA Partners in Action for Change and Engagement, VO EUROPE, MMS Communications Belgium, INTERNEWS UKRAINE, and WEGLOBAL DANISMANLIK ANONIM SIRKETI currently have a similar contract.

About the bid

The European Union's engagement with partner countries has gained renewed strategic importance in response to the evolving geopolitical environment and the renewed momentum of the enlargement process. The programme covers partner countries at different stages of their relationship with the European Union, requiring communication approaches that reflect their respective political contexts, policy priorities and communication needs. Communication challenges differ by the fact that public awareness of the European Union's support remains uneven across the region. While the European Union is the largest donor, investor and trading partner for most partner countries, public understanding of the scale and impact of EU support, as well as of the accession process itself, remains limited. Recent perception surveys carried out under the regional communication programmes show that many citizens are insufficiently informed about the European Union's policies, financial assistance and priorities. Against this background, strategic communication has become an integral part of the European Union's engagement with partner countries. Previous regional communication programmes have successfully increased the visibility of the European Union, developed valuable communication tools and established networks of partners and multipliers across the region. The future programme will continue this effort and adopt a more strategic and service-oriented approach in supporting DG ENEST and EU Delegations communicating the European Union's priorities across partner countries. The programme will provide communication campaigns and products, strengthen engagement with key multipliers, improve the visibility of EU support, generate communication intelligence and audience insights, and offer flexible communication services that can be mobilised in response to operational needs. This approach will ensure greater coherence across partner countries while allowing communication activities to be adapted to national contexts and emerging geopolitical developments.

Contact phone: +32 2 299 11 11
Contact email: ENEST-INFO@ec.europa.eu
Address: Avenue d' Auderghem 19, BRE2 10/DCS, B-1040 Brussels

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Award Criteria

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See the full notice

Contracting authority: European Commission, DG ENV - Environment
Title: ENEST regional communication programme (2027-2031)
Type
Main code
Supplemental codes
Estimated value: €12,000,000.00
Duration: 48 months