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    Framework agreement on services for the representation of Visit Flanders in Scandinavia

    Toerisme Vlaanderen

    Framework agreement on services for the representation of Visit Flanders in Scandinavia

    1. Competition notice published

      Jul 13, 8:00 PMJuly 13, 2025 8:00 PM

    2. Contract signed

      Jan 12, 12:00 AMJanuary 12, 2026 12:00 AM

    3. Result notice published

      Jan 19, 10:00 PMJanuary 19, 2026 10:00 PM

    Brief

    Belgium: Tenders/Toerisme Vlaanderen/Framework agreement on services for the representation of Visit Flanders in Scandinavia

    Awarded

    The competition has ended and a winner has been selected.

    Brief

    Arrangementstjenester

    VisitFlanders has entered into a framework agreement with Related ApS for marketing and representation services in Scandinavia, specifically in Sweden, Denmark, and Norway. The services aim to stimulate demand for travel to Flanders and Brussels by promoting the destinations to the press, content creators, and the local travel trade, and to a lesser extent, to consumers. The contract has a duration of 4 years.

    Result

    Winner
    Related ApS
    Number of bids
    5
    Contract value
    Not stated
    Maximum framework agreement value
    Up to €350,000

    About the bid

      The subject of the contract is a framework agreement for services for the representation of Visit Flanders in Scandinaivë, specifically in Sweden, Denmark and Norway. The assignment aims at marketing activities in Scandinavia for Visit Flanders, based on Visit Flanders' marketing strategy. The contractor will stimulate demand for travel to Flanders and Brussels by promoting the Flanders and Brussels travel destinations to the press, to content creators (influencers), to the local travel trade and, to a lesser extent, to consumers. The contractor will generate free publicity for the travel destination in the Nordic media through press and influencer/content creator - trips, press releases and newsletters. The contractor will promote the supply of travel to Flanders and Brussels by securing a place for Flanders and Brussels in tour operators' travel offers. The contractor does this through information provision, co-promotions, trade fairs and B2B workshops, among others. The contractor maintains relationships with key stakeholders such as tour operators, travel agents and press.

      Contact phone
      +32 25040300
      Contact email
      overheidsopdrachten@toerismevlaanderen.be
      Address
      Grasmarkt 61, 1000 Brussel

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    Award Criteria

    • Description

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    • Description

      Quality

    Qualification requirements

      Found no qualification requirements in the contract notice.

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    See the full notice

    Contracting authority
    Toerisme Vlaanderen
    Title
    Framework agreement on services for the representation of Visit Flanders in Scandinavia
    Type
    ResultFramework agreementPrequalification
    Main code
    79340000Advertising and marketing services
    Supplemental codes

    No supplemental codes from buyer…

    Duration
    4 years

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