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    Market Hearing - Linear Ad Replacement

    TV 2 Danmark A/S

    Market Hearing - Linear Ad Replacement

    1. Planning notice published

      Mar 16, 12:16 PMMarch 16, 2026 12:16 PM
    2. Planned competition start

      Apr 29, 12:00 AMApril 29, 2026 12:00 AM

    Brief

    Denmark: Tenders/TV 2 Danmark A/S/Market Hearing - Linear Ad Replacement

    Published deadline passed

    The published deadline has passed. For multi-stage competitions a later tender deadline may still apply — check the notice or portal for the current phase.

    Brief

    Programvareprodukter og lisenser

    TV 2 Danmark A/S is planning the procurement of server-side ad insertion for TV 2 Play to monetize live and on-demand content by delivering targeted advertising seamlessly across all devices and platforms. Suppliers are encouraged to provide feedback and input to ensure that any blind spots or difficulties can be considered before the actual tender is published.

    About the bid

      TV 2 is looking for Suppliers to provide server-side ad insertion for TV 2 Play. Ad insertion is a necessary tool to monetize live and on-demand content by delivering targeted advertising seamlessly across all devices and platforms. To ensure that there are not any unintentional limitations for the Suppliers then this market hearing is to ensure that any blind spots or difficulties can be considered before the actual tender is publised.

      Contact name
      Contract Management
      Contact phone
      +45 65919191
      Contact email
      contract@tv2.dk
      Address
      Rugårdsvej 25, 5000 Odense C

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    Award Criteria

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    Qualification requirements

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    See the full notice

    Contracting authority
    TV 2 Danmark A/S
    Title
    Market Hearing - Linear Ad Replacement
    Type
    Planning
    Main code
    48000000Software package and information systems
    Supplemental codes
    72000000IT services: consulting, software development, Internet and support

    Supplemental codes added by Cobrief

    48220000Internet and intranet software package
    48480000Sales, marketing and business intelligence software package
    72416000Application service providers