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    Marketing and PR Representative in Poland

    VisitDenmark

    Marketing and PR Representative in Poland

    1. Competition notice published

      Dec 12, 2025 11:02 AMDecember 12, 2025 11:02 AM

    2. Change in competition

      Dec 12, 2025 11:11 AMDecember 12, 2025 11:11 AM

    3. Questions deadline

      Dec 17, 2025 10:59 PMDecember 17, 2025 10:59 PM

    4. Tender submission deadline

      Jan 15, 11:00 AMJanuary 15, 2026 11:00 AM

    5. Contract start date

      Feb 1, 12:00 AMFebruary 1, 2026 12:00 AM

    6. Contract end date

      Dec 31, 2027 12:00 AMDecember 31, 2027 12:00 AM

    Brief

    Denmark: Tenders/VisitDenmark/Marketing and PR Representative in Poland

    Expired

    The competition has expired without a winner being announced.

    Deadline
    Jan 15,Expired
    Award
    Organisation and availability 30% and 1 more
    Agreement
    Buying servicesuntil Dec 2027

    Brief

    VisitDenmark needs a marketing and PR representative in Poland to strengthen its presence and increase awareness of Denmark as a travel destination. The contract is expected to run from February 2026 to December 2027, with a possible extension to 2028, at a fixed monthly fee of EUR 4,500. The assignment involves travel trade activities, press and PR activities, and advisory services and reporting, all aimed at increasing demand for travel to Denmark. The services are to be delivered in Poland. Proposals will be evaluated based on Professional Quality, Experience, and Network (50%), Organisation and Availability (30%), and Knowledge of Scandinavia (20%). Suppliers must document at least one reference for a similar assignment (tourism promotion, PR, or market representation in Poland) within the last three years.

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    Award Criteria

    • Description

      The tenderer shall submit Annex 1 Professional Quality, Experience and Network, which shall contain a description of the supplier's professional quality, experience, and network within the travel and/or media industry in Poland (maximum 2 A4 pages of 2400 characters including spaces.). It will be weighted positively, if the Supplier can illustrate: • Documented experience in tourism promotion, PR, or market representation in the Polish market. The more relevant the experience, the better. • A solid network within the Polish travel trade and/or media industry. The more focused the network is on travel trade and media industry, the better. • Fluency in Polish and a good working knowledge of English (Danish is an advantage but not a requirement). The better documented language skills, the better.

      Source

      No source found in the documents. Check the weight against the tender documents.

    • Description

      The tenderer shall submit Annex 2 Organisation and Availability, which shall contain a description of the supplier's organisational structure, team composition, and availability to undertake the assignment (maximum 2 A4 pages of 2400 characters including spaces), including a detailed description of the monthly amount of hours of work which is offered under the contract for the fixed monthly fee. The number of hours offered can be in the form of a monthly average based on a full year. It will be weighted positively, if the Supplier can illustrate: • Ability to work independently and represent VisitDenmark in a professional manner. • That the Supplier's organisational structure ensures that the assignment will be managed in a proper and efficient manner. • That the Supplier’s team is composed of persons with relevant backgrounds, education and language skills and that the Supplier can demonstrate that the team is sufficiently staffed. • That the Supplier's availability and capacity to undertake the assignment within the required timeframe is ensured. • The more hours of work which is offered under the contract for the fixed monthly fee, the better the evaluation.

      Source

      No source found in the documents. Check the weight against the tender documents.

    • Description

      The tenderer shall submit Annex 3 Knowledge of Scandinavia, which shall contain a description of the supplier's knowledge of and experience with Scandinavia, including relevant competencies and previous work in or related to the Scandinavian market (maximum 1 A4 page of 2400 characters including spaces in English). It will be weighted positively, if the Supplier can illustrate: • In-depth knowledge of Scandinavia as a travel destination. • Knowledge of Denmark as a travel destination will be weighted positively. • In depth knowledge of the Danish market, business culture, and regulatory environment. • Other relevant competencies and expertise related to Denmark.

      Source

      No source found in the documents. Check the weight against the tender documents.

    Previous winners

    • Who are you up against?

      The suppliers who have won similar contracts at VisitDenmark

    From the notice

    • VisitDenmark aims to strengthen its presence in the Polish market and increase awareness of Denmark as an attractive travel destination. We therefore seek an external supplier (company or consultant) to handle representation, industry engagement, and press relations in Poland with the objective of increasing the demand for travel to Denmark. The purpose of the assignment is to support VisitDenmark’s market strategy in Poland through proactive activities, relationship-building with relevant stakeholders, and increased visibility of Denmark in the media. The assignment can be broken down into the following three activity areas: 1) Travel trade activities; 2) Press and PR activities and 3) advisory services and reporting. Each activity area is elaborated below: 1. Travel Trade Activities • Establish and maintain relationships with key stakeholders in the Polish travel trade sector (tour operators, OTAs, agencies, etc.). • Implement sales-promoting activities focusing on Denmark as a travel destination. • Contribute to product development and ensure that Danish travel products are represented in relevant channels. • Ensure that more tour operators expand their programmes with Denmark-related products. • Plan and conduct meetings, workshops, and, where relevant, participate in industry fairs in collaboration with VisitDenmark. • Implement joint B2B2C campaigns. 2. Press and PR Activities • Establish and maintain relationships with relevant journalists and media outlets in Poland. • Prepare and distribute press releases and conduct proactive media outreach promoting Denmark as a travel destination. • Coordinate and execute press trips in collaboration with VisitDenmark and Danish partners. • Organise press events and media gatherings. • Monitor and report on media coverage and ensure visibility in relevant media channels. 3. Advisory Services and Reporting • Provide quarterly reports on activities, market developments, and results. • Offer ongoing advice on trends and opportunities in the Polish travel market. • Participate in virtual status meetings with VisitDenmark. VisitDenmark will pay a fixed monthly amount, which is to cover all expenses under the contract. Contract Period The contract is expected to run from 1 February 2026 to 31 December 2027, with the possibility of extension to the year of 2028. The Supplier shall be entitled to a monthly fee of EUR 4,500. Tender Timeline • The tender will be available on udbud.dk from 10 December 2025. • Questions may be submitted in writing by 17 December 2025 via Ethics. • Answers to questions will be provided in writing no later than 10 January 2026 via Ethics. • The supplier’s proposal must be received by VisitDenmark no later than 15 January 2026 at 12:00 (noon). • VisitDenmark is expected to announce the outcome of the tender no later than 24 January 2026.Main features of the procedureThe contracting authority intends, as a result of this tender, to select one supplier who will be awarded the contract. The contracting authority will select the supplier who presents the best proposal, based on the award criteria listed. • Annex 1 Professional Quality, Experience and Network, which shall contain a description of the supplier's professional quality, experience, and network within the travel and/or media industry in Poland (maximum 2 A4 pages of 2400 characters including spaces). • Annex 2 Organisation and Availability, which shall contain a description of the supplier's organisational structure, team composition, and availability to undertake the assignment (maximum 2 A4 pages of 2400 characters including spaces), as well as a detailed description on the amount of hours of work which is offered under the contract for the fixed monthly fee. • Annex 3 Knowledge of Scandinavia, which shall contain a description of the supplier's knowledge of and experience with Scandinavia, including relevant competencies and previous work in or related to the Scandinavian market (maximum 1 A4 page of 2400 characters including spaces in English). The section “Award Criteria” specifies what will be weighted positively in the evaluation of the tenders. • Annex 4 Reference (Requirements for the Supplier) It is a minimum requirement that the Supplier can document at least one (1) reference for the execution of a similar type of assignment as the Contract within the last three (3) years. A similar assignment may include experience in tourism promotion, PR, and/or market representation in the Polish market. The description should contain: • Name of contract party / client • Term • Value • Description of the assignment The contracting authority is aware that this tender includes certain unresolved aspects related to the execution of the assignment. Therefore, final solutions and operational plans are not required at this stage. Please note that agility is one of the evaluation criteria for this assignment. It is therefore considered a prerequisite that suppliers submit-ting a bid are able to commence the work immediately after the con-tract has been awarded. All technical questions and comments regarding the assignment or the evaluation must be submitted via Ethics.

    • Contact

      Markus Diefenbach
    • Type
      Competition
    • Main code
      Business services: law, marketing, consulting, recruitment, printing and security
      79000000
    • 79340000Advertising and marketing services79341000Advertising services79341100Advertising consultancy services79341400Advertising campaign services79342200Promotional services79416000Public relations services

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