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    Mushroom promotion campaign aimed at millennials in the EU

    Groupement Européen des Producteurs de Champignons Promo

    Mushroom promotion campaign aimed at millennials in the EU

    1. Competition notice published

      28. okt. kl. 10:2228. oktober 2026 kl. 10:22

    2. Tender submission deadline

      4. des. kl. 16:004. desember 2026 kl. 16:00

    3. Contract start date

      1. jan. 2027 kl. 00:001. januar 2027 kl. 00:00

    4. Tender validity period

      4. feb. 2028 kl. 16:004. februar 2028 kl. 16:00

    5. Contract end date

      31. des. 2030 kl. 00:0031. desember 2030 kl. 00:00

    Brief

    France: Tenders/Groupement Européen des Producteurs de Champignons Promo/Mushroom promotion campaign aimed at millennials in the EU
    Deadline
    4. des.35 days left
    Procedure
    OpenSingle stage
    Agreement
    Buying servicesuntil des. 2030

    Brief

    Groupement Européen des Producteurs de Champignons Promo (GEPC Promo) seeks two agencies for a three-year EU mushroom-promotion programme: a specialist agency to support the application to the 2027 EU call and implement and coordinate the programme’s operational and production activities (Lot 1, maximum budget €4,512,000 excluding tax, including fees), and an evaluation agency to assess the campaign’s ex-post impact (Lot 2, maximum €130,000 excluding tax, including fees). Building on a 2023–2025 programme in nine EU countries, the campaign will aim to increase cultivated-mushroom consumption by encouraging more frequent purchases among people aged 25–45; it concerns promotional activity in the EU, though specific target countries are not stated in the notice.

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    From the notice

    • The proposing organisation GEPC Promo located in France wishes to apply to the 2027 EU call “AGRIP - MULTI - INTERNAL MARKET” on Promotion of agricultural products (cf EU Regulation 2014-1144). It consists of the follow-up of a 1st mushroom promotion AGRIP MULTI programme conducted in 2023-25 in 9 EU countries. Based on the experience acquired during the 1st programme, the 2nd programme should focus on raising consumption of cultivated mushrooms by increased frequency of purchase among the target 25-45 years old. Elements about the market situation in the target countries are available in the “Market figures” extracted from the application to the 2022 EU call put in the annex of this tender. Therefore, over a 3-year period, GEPC Promo is looking for: - one agency specialised in the implementation and coordination of European programmes, which will help GEPC Promo in writing the application to the 2027 EU call and implement and coordinate the entire European programme for operational and production aspects – Lot 1 - Budget envelope: maximum € 4,512,000 excluding tax (fees included) - one agency specialised in evaluation to assess the ex-post impact of the actions carried out under the programme – Lot 2 - Budget envelope: maximum € 130,000 excluding tax (fees included)

    • Contact

      r.mazier@gepchampi.com
    • Type
      Competition
    • Main code
      Advertising and marketing services
      79340000
    • 79310000Market research services