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    Provision of Media Planning and Buying Services

    Horse Racing Ireland (HRI)

    Provision of Media Planning and Buying Services

    1. Competition notice published

      May 8, 1:56 PMMay 8, 2026 1:56 PM

    2. Supplier selection

      Jun 25, 12:00 AMJune 25, 2026 12:00 AM

    3. Contract signed

      Aug 14, 12:00 AMAugust 14, 2026 12:00 AM

    4. Result notice published

      Aug 14, 11:52 AMAugust 14, 2026 11:52 AM

    Brief

    Ireland: Tenders/Horse Racing Ireland (HRI)/Provision of Media Planning and Buying Services

    Awarded

    The competition has ended and a winner has been selected.

    Brief

    Reklame og markedsføring

    Horse Racing Ireland (HRI) has entered into a framework agreement with Havas Media for the provision of strategic media planning and buying services across the Republic of Ireland and Northern Ireland. The agreement has a duration of 4 years and an estimated maximum total value of 5,000,000 EUR. The award was based on the most economically advantageous tender, considering the depth and breadth of technical ability and expertise of the team, insights strategy and media planning, effectiveness and measurement, and transparency. Two bids were received.

    Result

    Winner
    Havas Media
    Number of bids
    2
    Contract value
    Not stated

    About the bid

      Horse Racing Ireland is seeking a service provider with expertise in the provision of Strategic Media Planning and Buying services across the Republic of Ireland and Northern Ireland.

      Contact phone
      045 455 455
      Contact email
      procure@hri.ie
      Address
      Ballymany, R56 XE37 The Curragh

    Custom Assessment Criteria

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    Award Criteria

    • Description

      Depth and breadth of technical ability and expertise/Insights Strategy and media planning/Effectiveness and Measurement/Transparency

    • Description

      Most economically advantageous Tender

    Qualification requirements

      Found no qualification requirements in the contract notice.

    Previous Contract Winners

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    See the full notice

    Contracting authority
    Horse Racing Ireland (HRI)
    Title
    Provision of Media Planning and Buying Services
    Type
    ResultFramework agreementPrequalification
    Main code
    79341100Advertising consultancy services
    Supplemental codes

    No supplemental codes from buyer…

    Location
    Dublin
    Estimated value
    €5,000,000.00
    Duration
    48 months

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