Service Provider for the EU Funded Promotion Campaign in China

Ruokatieto Yhdistys ry. (also known as Finfood – Finnish Food Information) is an association that promotes Finnish food culture with around 300 members embracing all the companies that use the Produce of Finland label along with other organizations representing the Finnish food sector. The purpose of the procurement procedure is to award a contract for the provision of services regarding the planning and implementation of an EU Funded Promotion Campaign in China (hereinafter referred as ‘Campaign’). The purpose of the Campaign is to promote European and Finnish dairy, pork, and poultry meat in China. The Purchaser is in the process of applying for the EU Funding and the service provider will assist the Purchaser in the EU fund/grant application. The estimated value and the budget for the promotional campaign is 3.000.000 of which approx. 2.500.000 EUR is reserved for actions performed by the service provider. The deadline for submitting the fund/grant application is the 20th of April 2023. The Campaign is co-financed by the EU (Regulation 1144/2014, 2015/1829 and 2015/1831) with the aim to open up new market opportunities for EU food producers as well as help them build their existing dairy, pork, and poultry meat business in China. The main objective of the Campaign will be to increase the awareness, visibility, preference and sales of European and Finnish dairy products and pork, and poultry meat in China. The Campaign’s promotional and operative actions will aim at expanding the range of European and Finnish dairy products and pork, and poultry meat available via different distribution channels, especially via direct consumer sales and retail channels in China. The focus in China is given to Beijing, Shanghai, Chongqing, and Guangzhou.