Service Providers for the EU Funded Promotion Campaign in Germany, France and the Netherlands

Ruokatieto Yhdistys ry. (hereinafter also referred to as ‘Purchaser’) is an association that promotes Finnish food culture with around 300 members embracing all the companies that use the Produce of Finland label along with other organizations representing the Finnish food sector. Ruokatieto Yhdistys ry acts as the purchaser on behalf of Lantbrukarnas Ekonomi-AB (“LRF”). Lantbrukarnas Ekonomi-AB is an interest and business organisation for the green industry with approximately 120 000 individual members. Together they represent some 60 000 enterprises, which makes LRF the largest organisation for small enterprises in Sweden. The purpose of the procurement procedure is to award a framework agreement for the provision of services regarding the planning and implementation of an EU Funded Promotion Campaign EU SUS OATS (Sustainably Grown Oats from Europe). The campaign promotes processed oat ingredients and derivatives from Sweden and Finland in three EU internal markets: Germany, France and the Netherlands. Campaign start date is 1st of January 2026 and end date 31st of December 2028 (duration 36 months). As the top EU market leaders in oats, Finland and Sweden propose this program to improve the competitiveness of European oat producers in Germany, France and the Netherlands., and to actively promote the EU quality standards of the oats. With the know-how and experience of generational farmers educated and experienced in precision agriculture, circular food systems, and soil management, combined with extensive research on oat innovation and technology, Finland and Sweden have excellent conditions to produce high-quality oats sustainably. The Campaign is co-financed by the EU (Regulation 1144/2014). The procurement will be conducted in accordance with Finnish Act on Public Procurement and Concession Contracts (1397/2016). The procurement is divided into two (2) Lots: - Lot 1: Planning and implementation of a promotional campaign - Lot 2: Impact evaluation services. The tenderer may only submit a tender for one (1) lot. The Purchaser will select two (2) service providers per lot: one (1) primary service provider and one (1) backup service provider. The amount of services to be supplied is an estimate and does not form an obligation for the Purchaser. The Purchaser will procure services as needed.