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    CRM & Broadcast

    METROSELSKABET I/S

    CRM & Broadcast

    1. Competition notice published

      Sep 22, 2:29 PMSeptember 22, 2026 2:29 PM

    2. Questions deadline

      Oct 14, 9:59 PMOctober 14, 2026 9:59 PM

    3. Qualification deadline

      Oct 22, 10:00 AMOctober 22, 2026 10:00 AM

    Brief

    Denmark: Tenders/METROSELSKABET I/S/CRM & Broadcast
    Brief

    Programvareprodukter og lisenser

    Metroselskabet I/S needs an integrated platform for Customer Relationship Management & Broadcast System for Out-of-Home (OOH) and Digital Out-of-Home (DOOH) over a 12-year period, with options for three additional 12-month extensions, for a maximum total value of 2 million EUR. The purpose is to establish a stable, long-term foundation for Metroselskabet’s commercial activities and ensure continuity, consistency, and sustained commercial value. The services are to be delivered in Copenhagen. The award criteria are Quality (60%) and Price (40%). To qualify, applicants must have an annual total turnover of at least 2 million DKK in each of the last three available financial years, positive equity in the most recently completed financial year, and demonstrate a minimum of 3 years of experience with CRM and Broadcast systems within the OOH and/or DOOH advertising industry or similar, including experience with media sales, inventory and availability management, campaign planning, broadcasting and content distribution, and playback monitoring. Applicants must also demonstrate experience with integrated CRM and Broadcast solutions supporting end-to-end business processes and streamlined user workflows, and making functionality and information accessible through one coherent user interface. This must be documented with a minimum of one and up to five references from contracts performed within the past three years.

    About the bid

      This tender seeks an integrated platform for Customer Relationship Management & Broadcast System for OOH and DOOH for Metroselskabet I/S. Metroselskabet is issuing this tender for a strategically important contract with a total duration of 12 years, with the possibility of extending the contract by three additional 12-month periods. The purpose is to establish a stable, long-term foundation for Metroselskabet’s commercial activities and to ensure continuity, consistency and sustained commercial value over time. A long-term and robust and sustainable contractual framework is considered essential to enable the successful development and implementation of commercial initiatives, while ensuring that the necessary knowledge, expertise and relationships can be maintained throughout the contract period.Main features of the procedureThe main features of the procedure. The procedure comprises a pre-qualification stage, during which the Contracting Authority intends to pre-qualify a total of three (3) suitable candidates for the subsequent process. The subsequent process will consist of up to three rounds in which tenders may be submitted: (1) an initial tender, (2) a revised tender, and (3) a further revised tender. The Contracting Authority reserves the right to award the contract after the submission of the first revised tender. Following each tender round, a negotiation round will be conducted during which the Contracting Authority will provide feedback to the tenderers. The purpose of the feedback is to facilitate the submission of tenders of the highest possible quality.

      Contact name
      Jens Dlugosch Sonne
      Contact phone
      72424984
      Contact email
      jds@m.dk
      Address
      Metrovej 5, 2300 København S

    Custom Assessment Criteria

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    Award Criteria

    • Description

      The sub-criterion Price consists of the following sub-sub criteria: • Bid Price 1: CRM & Broadcast Systems Fee (Weighting 50% of 40%, corresponding to an overall weighting of 20%) • Bid Price 2: Implementation & Configuration (Weighting 20% of 40%, corresponding to an overall weighting of 8%) • Bid Price 3: SLA & Support (Weighting 20% of 40%, corresponding to an overall weighting of 8%) • Bid Price 4: Consultancy Rates (Weighting 10% of 40%, corresponding to an overall weighting of 4%)

      Sub-criteria

      Description

      Bid Price 1: CRM & Broadcast Systems Fee

      Description

      Bid Price 2: Implementation & Configuration

      Description

      Bid Price 3: SLA & Support

      Description

      Bid Price 4: Consultancy Rates

    • Description

      The sub-criteria Quality consists of the following sub-sub-criteria: • Criteria 1: Solution, Functional Fit & Usability (Weighting 40% of 60%, corresponding to an overall weighting of 24%) • Criteria 2: Architecture & Integration (Weighting 20% of 60%, corresponding to an overall weighting of 12%) • Criteria 3: Implementation & Configuration (Weighting 20% of 60%, corresponding to an overall weighting of 12%) • Criteria 4: Organization (Weighting 5% of 60%, corresponding to an overall weighting of 3%) • Criteria 5: Requirement Matrix (Weighting 15% of 60%, corresponding to an overall weighting of 9%)

      Sub-criteria

      Description

      Solution, Functional Fit & Usability

      Description

      Architecture & Integration

      Description

      Implementation & Configuration

      Description

      Organization

      Description

      Requirement Matrix

    Qualification requirements

    • Description

      The applicant must, in each of the last three available financial years, have achieved an annual total turnover of at least DKK 2 million. If the tenderer is a consortium, or if compliance with the minimum requirements set out below is based on the financial capacity of a third party, compliance will be assessed on a consolidated basis.

      Documentation Requirement

      The tenderer must document this requirement.

    • Description

      The tenderer´s equity must, in the most recently completed financial year, have had a positive equity. If the tenderer is a consortium, or if compliance with the minimum requirements set out below is based on the financial capacity of a third party, compliance will be assessed on a consolidated basis.

      Documentation Requirement

      The tenderer must document this requirement.

    • Description

      The Applicant shall demonstrate minimum 3 years of experience with CRM and Broadcast systems within the OOH and/or DOOH advertising industry or similar industries.

      Documentation Requirement

      For the Contracting Authority to assess minimum requirements and selection of applicants the applicant must complete the ESPD and submit minimum one (1) and up to five (5) references. The references must relate to contracts performed within the past three years. Up to two (2) of the references may concern ongoing contracts. An ongoing contract means a contract that has been entered into but has not yet been completed. The three-year period is calculated from the completion of the referenced contract or assignment to the date of publication of this Tender. Comparable solutions mean solutions within the relevant field comprising the delivery, implementation and/or operation of CRM and Broadcast solutions supporting OOH/DOOH media activities. For each reference, the following information must be provided: • Description of the solution and scope of the assignment; • Description of the Applicant’s role and responsibilities; • Delivery and/or contract period. If an Applicant submits more than five (5) references, only the most recent references, calculated based on the commencement date of each reference, will be included in the assessment. Each reference may comprise a maximum of one (1) A4 page. If a reference exceeds one (1) A4 page, only the first page will be included in the assessment.

    • Description

      The Applicant shall demonstrate experience with the following deliveries supporting OOH/DOOH business processes: Media sales and customer management; Inventory and availability management; Campaign planning and management; Broadcasting and content distribution; Playback monitoring and Proof-of-Play.

      Documentation Requirement

      For the Contracting Authority to assess minimum requirements and selection of applicants the applicant must complete the ESPD and submit minimum one (1) and up to five (5) references. The references must relate to contracts performed within the past three years. Up to two (2) of the references may concern ongoing contracts. An ongoing contract means a contract that has been entered into but has not yet been completed. The three-year period is calculated from the completion of the referenced contract or assignment to the date of publication of this Tender. Comparable solutions mean solutions within the relevant field comprising the delivery, implementation and/or operation of CRM and Broadcast solutions supporting OOH/DOOH media activities. For each reference, the following information must be provided: • Description of the solution and scope of the assignment; • Description of the Applicant’s role and responsibilities; • Delivery and/or contract period. If an Applicant submits more than five (5) references, only the most recent references, calculated based on the commencement date of each reference, will be included in the assessment. Each reference may comprise a maximum of one (1) A4 page. If a reference exceeds one (1) A4 page, only the first page will be included in the assessment.

    • Description

      The Applicant shall demonstrate experience with CRM and/or Broadcast solutions supporting end-to-end business processes and streamlined user workflows. The Applicant shall demonstrate experience with making functionality and information from CRM and Broadcast accessible through one coherent user interface/experience.

      Documentation Requirement

      For the Contracting Authority to assess minimum requirements and selection of applicants the applicant must complete the ESPD and submit minimum one (1) and up to five (5) references. The references must relate to contracts performed within the past three years. Up to two (2) of the references may concern ongoing contracts. An ongoing contract means a contract that has been entered into but has not yet been completed. The three-year period is calculated from the completion of the referenced contract or assignment to the date of publication of this Tender. Comparable solutions mean solutions within the relevant field comprising the delivery, implementation and/or operation of CRM and Broadcast solutions supporting OOH/DOOH media activities. For each reference, the following information must be provided: • Description of the solution and scope of the assignment; • Description of the Applicant’s role and responsibilities; • Delivery and/or contract period. If an Applicant submits more than five (5) references, only the most recent references, calculated based on the commencement date of each reference, will be included in the assessment. Each reference may comprise a maximum of one (1) A4 page. If a reference exceeds one (1) A4 page, only the first page will be included in the assessment.

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    See the full notice

    Contracting authority
    METROSELSKABET I/S
    Title
    CRM & Broadcast
    Type
    CompetitionPrequalification
    Main code
    72000000IT services: consulting, software development, Internet and support
    Supplemental codes
    48000000Software package and information systems48445000Customer Relation Management software package48481000Sales or marketing software package48783000Content management software package72260000Software-related services
    Location
    Byen København
    Estimated value
    €2,000,000.00
    Duration
    15 years

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