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    Information, promotion and marketing campaigns or stand-alone actions related to the agri-food sector

    Research Executive Agency (REA), REA - European Research Executive Agency

    Information, promotion and marketing campaigns or stand-alone actions related to the agri-food sector

    1. Supplier selection

      Jul 22, 2025 12:00 AMJuly 22, 2025 12:00 AM

    2. Contract signed

      Sep 4, 2025 12:00 AMSeptember 4, 2025 12:00 AM

    3. Result notice published

      Oct 1, 2025 1:07 PMOctober 1, 2025 1:07 PM

    Brief

    Belgium: Tenders/Research Executive Agency (REA), REA - European Research Executive Agency/Information, promotion and marketing campaigns or stand-alone actions related to the agri-food sector

    Awarded

    The competition has ended and a winner has been selected.

    Deadline
    Sep 30, 2025Expired
    Award
    Best price-quality ratio 30%
    Procedure
    OpenSingle stage
    Agreement
    Framework agreement
    Estimated value
    €30M

    Brief

    De European Research Executive Agency (REA), REA.B.4 - Agri-Food Promotion, Environmental Observation and Innovative Governance, gevestigd in Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad, heeft een raamovereenkomst gesloten met MYCELIUM (GOPA COM., HOPSCOTCH NETWORK), WPP & VO Consortium (OGILVY SOCIAL LAB, VO EUROPE) en TACTICS EUROPE SA voor de levering van diensten met betrekking tot informatie-, promotie- en marketingcampagnes of op zichzelf staande acties in de agrovoedingssector. De overeenkomst heeft een maximale totale waarde van 30.000.000 EUR. De gunning is gebaseerd op de beste prijs-kwaliteitverhouding, waarbij kwaliteit voor 70% en prijs voor 30% meetelde. Er zijn 8 inschrijvingen ontvangen.

    Reklame og markedsføring

    Result

    TED
    • MYCELIUM (GOPA COM., HOPSCOTCH NETWORK)
      Winner
    • TACTICS EUROPE SA
      Winner
    • WPP & VO Consortium (OGILVY SOCIAL LAB, VO EUROPE)
      Winner
    • Number of bids
      8
    • Contract value
      €30,000,000

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    Award Criteria

    • Description

      Best price-quality ratio

      Source

      No source found in the documents. Check the weight against the tender documents.

    • Description

      Best price-quality ratio

      Source

      No source found in the documents. Check the weight against the tender documents.

    Previous winners

    • Who are you up against?

      The suppliers who have won similar contracts at Research Executive Agency (REA), REA - European Research Executive Agency

    From the notice

    • The call for tender concerns the organisation of agri-food promotion campaigns in third countries in order to support the EU in its promotion initiatives, in line Regulation (EU) n°1144/2014. The implementation of these measures is managed by the Agri-Food promotion, Environmental Observation and Innovative Governance Unit in the European Research Executive Agency (REA).

    • Contact

      Carlos Coronas BalseraREA-AGRI-CALLS@ec.europa.eu
    • Type
      Result · Framework agreement
    • Location
      Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
    • Main code
      Promotional services
      79342200
    • 03000000Agricultural, farming, fishing, forestry and related products15000000Food, beverages, tobacco and related products79310000Market research services79340000Advertising and marketing services79956000Fair and exhibition organisation services

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