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    MA3502F MU – RFT to Establish a Multi-Supplier Framework Agreement for the Provision of Recruitment Services, Digital Marketing, Lead Conversion and Analytics Services for IO for Maynooth University

    Education Procurement Service (EPS)

    MA3502F MU – RFT to Establish a Multi-Supplier Framework Agreement for the Provision of Recruitment Services, Digital Marketing, Lead Conversion and Analytics Services for IO for Maynooth University

    1. Competition notice published

      Dec 18, 3:00 PMDecember 18, 2025 3:00 PM

    2. Supplier selection

      Mar 27, 12:00 AMMarch 27, 2026 12:00 AM

    3. Contract signed

      Apr 11, 12:00 AMApril 11, 2026 12:00 AM

    4. Result notice published

      Jul 27, 1:43 PMJuly 27, 2026 1:43 PM

    Brief

    Ireland: Tenders/Education Procurement Service (EPS)/MA3502F MU – RFT to Establish a Multi-Supplier Framework Agreement for the Provision of Recruitment Services, Digital Marketing, Lead Conversion and Analytics Services for IO for Maynooth University

    Awarded

    The competition has ended and a winner has been selected.

    Brief

    Rekruttering og bemanning

    Education Procurement Service (EPS) has entered into a multi-supplier framework agreement with IDP and M Square Business Solutions Inc. dba MSM Unify for the provision of recruitment services, digital marketing, lead conversion, and analytics services for Maynooth University's International Office. The services, which aim to enhance the University’s visibility and reputation in non-EU markets and drive international student applications and enrolments, will be delivered over 48 months with a maximum total contract value of 800,000 EUR.

    Result

    Winners
    • Fire Go GmbH
    • M Square Business Solutions Inc. dba MSM Unify
    Number of bids
    6
    Contract value
    Not stated
    Maximum framework agreement value
    Up to €800,000

    About the bid

      The International Office (IO) at Maynooth University (MU) requires the services of providers who can provide a digital marketing and student recruitment platform as well as international student and portfolio market intelligence services. The purpose of the services will be to enhance the University’s visibility and reputation in non-EU markets, to promote opportunities for degree-seeking international students to study at MU, to generate leads from the platform, to re-engage MU applicants during the student recruitment lifecycle, and ultimately to drive additional applications and enrolments for MU.

      Contact phone
      061233715
      Contact email
      info@educationprocurementservice.ie
      Address
      Castletroy Limerick, V94 DK53 Limerick

    Custom Assessment Criteria

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    Award Criteria

    • Description

      Cost @ 20%

    • Description

      Quality @ 80%

    Qualification requirements

      Found no qualification requirements in the contract notice.

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    See the full notice

    Contracting authority
    Education Procurement Service (EPS)
    Title
    MA3502F MU – RFT to Establish a Multi-Supplier Framework Agreement for the Provision of Recruitment Services, Digital Marketing, Lead Conversion and Analytics Services for IO for Maynooth University
    Type
    ResultFramework agreementPrequalification
    Main code
    79600000Recruitment services
    Supplemental codes
    72212482Business intelligence software development services72220000Systems and technical consultancy services72316000Data analysis services79300000Market and economic research; polling and statistics79341400Advertising campaign services79342000Marketing services79342100Direct marketing services79342200Promotional services79610000Placement services of personnel79633000Staff development services
    Location
    Dublin
    Estimated value
    €800,000.00
    Duration
    48 months

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