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    MA3720C TCD RFT for the Provision of Media Strategy, Planning and Buying Services

    Education Procurement Service (EPS)

    MA3720C TCD RFT for the Provision of Media Strategy, Planning and Buying Services

    1. Competition notice published

      May 14, 9:55 AMMay 14, 2026 9:55 AM

    2. Supplier selection

      Jul 14, 12:00 AMJuly 14, 2026 12:00 AM

    3. Contract signed

      Jul 31, 12:00 AMJuly 31, 2026 12:00 AM

    4. Result notice published

      Sep 9, 7:28 AMSeptember 9, 2026 7:28 AM

    Brief

    Ireland: Tenders/Education Procurement Service (EPS)/MA3720C TCD RFT for the Provision of Media Strategy, Planning and Buying Services

    Awarded

    The competition has ended and a winner has been selected.

    Brief

    Reklame og markedsføring

    The Education Procurement Service (EPS) has entered into an agreement with Dentsu Ireland Ltd for the provision of media strategy, planning, and buying services to Trinity College Dublin. The services, which will be delivered in Dublin over a period of 4 years, are aimed at achieving the university's national and international student recruitment targets at undergraduate and postgraduate levels, with a focus on Trinity Global, Trinity Business School, and E3. The contract has a maximum total value of 1,600,000 EUR. Four bids were received for this tender.

    Result

    Winner
    Dentsu Ireland Ltd
    Number of bids
    4
    Contract value
    €1,600,000

    About the bid

      Trinity is seeking to engage with a media strategy partner with global reach who can help the university achieve our ambitious national and international student recruitment targets at undergraduate and postgraduate levels, targeting key countries around the globe. One key aim of the university’s strategic plan 2025-2030 is to shape the future of the university to benefit Irish society and the wider world, see www.tcd.ie/strategy and the three main areas of student growth for the university which require Media Strategy, Planning and Buying Services at present are: 1. Trinity Global which manages undergraduate and postgraduate student recruitment for the 20 of the 24 Schools across the university, excluding the Trinity Business School and E3 listed below 2. Trinity Business School, which operates in a very competitive global private Business School landscape, www.tcd.ie/business. 3. E3, which has ambitious global student recruitment targets for 3 Schools and is committed to creating balanced solutions for a better world www.tcd.ie/e3 Each of the three areas above has a dedicated marketing resource which will engage with the successful agency regarding their specific national and global student recruitment requirements. While Trinity Global and E3 manage largely planned activities, the level of agility required by the Trinity Business School should be noted by applicants as part of this tender process. As the Trinity Business School competes with private education providers, a flexible and agile media strategy will be required to maximise opportunities as they present themselves.

      Contact phone
      061233715
      Contact email
      info@educationprocurementservice.ie
      Address
      Castletroy Limerick, V94 DK53 Limerick

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    Award Criteria

    • Description

      Cost at 25%

    • Description

      Quality at 75%

    Qualification requirements

      Found no qualification requirements in the contract notice.

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    See the full notice

    Contracting authority
    Education Procurement Service (EPS)
    Title
    MA3720C TCD RFT for the Provision of Media Strategy, Planning and Buying Services
    Type
    ResultPrequalification
    Main code
    79413000Marketing management consultancy services
    Supplemental codes
    72212480Sales, marketing and business intelligence software development services79340000Advertising and marketing services79342000Marketing services79342100Direct marketing services
    Location
    Dublin
    Estimated value
    €1,600,000.00
    Duration
    48 months

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