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    Marketing and Social Media Data Integration Service

    Yleisradio Oy

    Marketing and Social Media Data Integration Service

    1. Planning notice published

      May 29, 4:26 AMMay 29, 2026 4:26 AM

    2. Questions deadline

      Jun 1, 9:00 AMJune 1, 2026 9:00 AM

    Brief

    Finland: Tenders/Yleisradio Oy/Marketing and Social Media Data Integration Service

    Published deadline passed

    The published deadline has passed. For multi-stage competitions a later tender deadline may still apply — check the notice or portal for the current phase.

    Brief

    Arrangementstjenester

    Yleisradio Oy is planning the procurement of a cloud-based, browser-based software-as-a-service (SaaS) for marketing and social media data integration, aiming to enhance the measurement, reporting, and data-driven management of Yle's marketing and social media. The service should enable the collection, combination, and transfer of data from essential marketing and social media channels to platforms like Snowflake, Power BI, and Google Sheets. Yle is surveying potential service providers and encourages them to provide information about their services to ensure the request for proposal allows for broad participation.

    About the bid

      The subject of the procurement is a marketing and social media data integration service for the use of the Finnish Broadcasting Company, in Finnish Yleisradio Oy (later on "Yle"). Yle is planning a competitive dialogue as its chosen procurement procedure for this procurement. The procured service is a cloud-based, browser-based software-as-a-service (SaaS) that enables the collection, combination, and transfer of data from the most essential marketing and social media channels to, for example, Snowflake, Power BI, and reporting solutions that utilize Google Sheets. The objective of the procurement is to enhance the measurement, reporting, and data-driven management of Yle's marketing and social media. With this request for information, Yle is surveying potential service providers in the market before publishing a request for proposal. The purpose of the request for information is to gather information about services, service providers, and ensure that the request for proposal is executed in a way which allows potential tenderers to participate in the tender competition.

      Contact email
      tarjoukset.yle@yle.fi
      Address
      Uutiskatu 5, 00240 Helsinki

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    See the full notice

    Contracting authority
    Yleisradio Oy
    Title
    Marketing and Social Media Data Integration Service
    Type
    Planning
    Main code
    79340000Advertising and marketing services
    Supplemental codes

    No supplemental codes from buyer…

    Location
    Helsinki-Uusimaa

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