Marketing Communications and Advertising Agency Services
- Deadline
- Nov 20,13 days left
- Award
- Tasks 40%
Brief
Åbo Akademi University needs marketing communications and advertising agency services under an agreement with a maximum total value of EUR 130,000 and no minimum purchase commitment or exclusive rights. The supplier will complement the University’s in-house team with campaign and concept planning, graphic design, brand-aligned communications, project and production coordination, digital and traditional marketing, content development, advertising materials and social media content, including Swedish-language copy and coordination of Finnish and English versions where needed. Work supports student recruitment, science communication, brand and employer-profile development, and fundraising and alumni and stakeholder communications. Photography, video, illustration, printing and other specialist services may be commissioned separately, with no requirement to use the contracted supplier exclusively. Bids are evaluated on price (60%) and quality of submitted assignments (40%); Kari Media Group Oy was awarded a previous related contract.
Arrangementstjenester
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Qualification requirements
Description
The terms and conditions concerning the performance of the contract are set out in the procurement documents, including the draft contract and the applicable JYSE terms and conditions.
Documentation Requirement
No documentation requirements specified.
Source
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Award Criteria
Description
The lowest price gets the highest points
Source
No source found in the documents. Check the weight against the tender documents.
Description
The submitted assignments will be evaluated and scored in accordance with the quality assessment criteria specified in the procurement documents. The evaluation will be based solely on the material submitted by the tenderer for the assignments.
Source
No source found in the documents. Check the weight against the tender documents.
Previous winners
Who are you up against?
The suppliers who have won similar contracts at Åbo Akademi Universit
From the notice
Åbo Akademi University invites tenders for marketing communications and advertising agency services. The aim is to select a contract partner to complement the University’s in-house expertise in communications and marketing. The agreement does not entail any minimum purchase commitment and does not grant the supplier exclusive rights to all assignments within the scope of the services. Services included concept and campaign planning graphic design and implementation of visual concepts application of Åbo Akademi University’s existing brand book, brand, graphic guidelines and key messages in campaigns and other assignments account management, project management and production coordination coordination of digital and traditional marketing content concepts and separately commissioned copywriting planning and production of digital advertising materials and social media content planning and editing of Swedish-language marketing and advertising copy where necessary, planning of Finnish- and English-language content and coordination of different language versions Key areas of use student recruitment in Finland and internationally popularisation of science and research communications communication strategies, target-group communications and social media development of Åbo Akademi University’s brand and employer profile fundraising and alumni and stakeholder communications Additional services and exclusions Photography, video production, illustration, printing services and other specialist services are not included in the comparison price calculated on the basis of the hourly rates. The Contracting Authority may purchase these services from the selected supplier or from another service provider. The Contracting Authority is not obliged to procure these services exclusively from the contracted supplier. Before an additional service is commissioned, the supplier shall provide a written cost estimate specifying the share of the supplier’s own work, subcontracting costs, usage rights, any image or music licence fees, and other external costs. For photography assignments, the number of images to be delivered, the level of post-processing, file formats and usage rights shall be agreed in advance. In carrying out assignments, the supplier shall comply with Åbo Akademi University’s brand book, graphic identity, brand guidelines and approved key messages as applicable from time to time, to the extent that these are provided for the assignment.Main features of the procedureThe procurement will be conducted as an open procedure. All interested economic operators may submit a tender. Tenders will be evaluated in accordance with the criteria and requirements set out in the procurement documents.
Contact
upphandling@abo.fi- CompetitionType
- 79340000Main codeAdvertising and marketing services