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    Open Competition for Media Strategy, Planning and Buying 460

    Maynooth University

    Open Competition for Media Strategy, Planning and Buying 460

    1. Competition notice published

      Nov 25, 11:40 AMNovember 25, 2025 11:40 AM

    2. Supplier selection

      Jan 30, 12:00 AMJanuary 30, 2026 12:00 AM

    3. Contract signed

      Feb 23, 12:00 AMFebruary 23, 2026 12:00 AM

    4. Result notice published

      Feb 23, 4:24 PMFebruary 23, 2026 4:24 PM

    Brief

    Ireland: Tenders/Maynooth University/Open Competition for Media Strategy, Planning and Buying 460

    Awarded

    The competition has ended and a winner has been selected.

    Brief

    Rådgivende ingeniørtjenester for bygg og anlegg

    Maynooth University has entered into an agreement with Spark Foundry for the delivery of media strategy, planning, and buying services in Ireland, with a strong focus on student recruitment. The services include planning, negotiation, and purchasing of advertising space across various channels such as TV, radio, print, video on demand, digital audio, and out-of-home (OOH) advertising. The contract has a duration of 5 years and an estimated total value of 900,000 EUR. The appointed agency is expected to develop integrated media plans that achieve strong reach and engagement among domestic and international student audiences, and will work closely with the university's in-house marketing team to align campaigns with the university's brand, recruitment objectives, and strategic plan. Three bids were received for this contract.

    Result

    Winner
    Integrated DNA Technologies, BV
    Number of bids
    3
    Contract value
    €900,000

    About the bid

      The objective of this RFT is to appoint a media buying agency to support Maynooth University’s advertising strategy, with a strong focus on student recruitment. The appointed agency will be responsible for the planning, negotiation, and purchasing of advertising space across a range of channels including TV, radio, print, video on demand, digital audio (e.g. podcasts and streaming platforms), and out of home (OOH) advertising. Social media and Google advertising are covered by a separate tender process. Key requirements include the development of integrated media plans that deliver strong reach and engagement among domestic and international student audiences. Priority services include media planning and buying, market insight, campaign tracking and reporting, and budget optimisation. The successful agency will work closely with the university’s in-house marketing team to understand our target personas and translate those personas into targeted ad buying campaigns that align with our brand, our recruitment objectives, and the broader goals of the University Strategic Plan 2023 to2028.

      Contact phone
      +4747679
      Contact email
      procurement@mu.ie
      Address
      Maynooth University, W23 Maynooth

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    Award Criteria

    • Description

      see tender documents

    Qualification requirements

      Found no qualification requirements in the contract notice.

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    See the full notice

    Contracting authority
    Maynooth University
    Title
    Open Competition for Media Strategy, Planning and Buying 460
    Type
    ResultPrequalification
    Main code
    71316000Telecommunication consultancy services
    Supplemental codes
    79340000Advertising and marketing services79341000Advertising services79341100Advertising consultancy services79341200Advertising management services
    Location
    Dublin
    Estimated value
    €900,000.00
    Duration
    5 years

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