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    Procurement of Strategic and Creative Lead-bureau Services

    VisitDenmark

    Procurement of Strategic and Creative Lead-bureau Services

    1. Competition notice published

      Nov 16, 2020 10:00 AMNovember 16, 2020 10:00 AM

    2. Express interest deadline

      Dec 17, 2020 11:00 AMDecember 17, 2020 11:00 AM

    3. Qualification deadline

      Not stated

    4. Tender submission deadline

      Dec 17, 2020 11:00 AMDecember 17, 2020 11:00 AM

    5. Invitation to submit tender

      Jan 7, 2021 11:00 PMJanuary 7, 2021 11:00 PM

    6. Tender validity period

      Jun 17, 2021 10:00 AMJune 17, 2021 10:00 AM

    Brief

    Denmark: Tenders/VisitDenmark/Procurement of Strategic and Creative Lead-bureau Services

    Published deadline passed

    The published deadline has passed. For multi-stage competitions a later tender deadline may still apply — check the notice or portal for the current phase.

    Qualification deadline
    Dec 17, 2020Expired
    Procedure
    With negotiationTwo stages
    Agreement
    Framework agreement
    Estimated value
    €2.8Mover 4 years

    Brief

    VisitDenmark seeks a strategic and creative lead agency that — based on the agency’s extensive market and business area knowledge, experience and ability to analyze data can assist with further development of the brand position for Denmark; — based on this position can further develop the strategically overarching communication concept for the whole of Denmark. A concept that embraces all leisure and business event areas and can be targeted and performed in all priority markets in the form of successful and value-creating market communication through all channels; and — which can translate the position and the overarching communication concept into transnational marketing campaigns in collaboration with VisitDenmark and partners consisting of Denmark’s leading tourism partners. VisitDenmark is thus searching for a strong agency which with strategic understanding, experience and creativity can become a creative lead in the development of the future marketing of Denmark internationally.

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    Qualification requirements

    • Description

      The candidate’s Equity for the last audited financial year.

      Documentation Requirement

      The information shall be stated in the European Single Procurement Document, Part IV.B.

      Source

      No source found in the documents. Check the requirement against the tender documents.

    • Description

      Profit before Tax for the last audited financial year.

      Documentation Requirement

      The information shall be stated in the European Single Procurement Document, Part IV.B.

      Source

      No source found in the documents. Check the requirement against the tender documents.

    • Description

      Experience performing the role of creative lead agency/office within tourism, travel and/or lifestyle brand for global customers across markets.

      Documentation Requirement

      The candidate must deliver a maximum of 5 references. If the candidate delivers more than 5 references, only the first 5 references will be taken into account. The order of the references will be based on the time of submission of the ESPD in Ethics. Each reference should preferably include the following information: a description of the delivery; the estimated contract sum; start and end date; the contracting authority. The references must have been carried out within the past 3 years. The information shall be stated in the European Single Procurement Document, Part IV.C.

      Source

      No source found in the documents. Check the requirement against the tender documents.

    • Description

      Experience with development and positioning of international travel and/or lifestyle brands and campaigns.

      Documentation Requirement

      The candidate must deliver a maximum of 5 references. If the candidate delivers more than 5 references, only the first 5 references will be taken into account. The order of the references will be based on the time of submission of the ESPD in Ethics. Each reference should preferably include the following information: a description of the delivery; the estimated contract sum; start and end date; the contracting authority. The references must have been carried out within the past 3 years. The information shall be stated in the European Single Procurement Document, Part IV.C.

      Source

      No source found in the documents. Check the requirement against the tender documents.

    • Description

      Experience working with different cultures, including cultural adaption of communication and messages.

      Documentation Requirement

      The candidate must deliver a maximum of 5 references. If the candidate delivers more than 5 references, only the first 5 references will be taken into account. The order of the references will be based on the time of submission of the ESPD in Ethics. Each reference should preferably include the following information: a description of the delivery; the estimated contract sum; start and end date; the contracting authority. The references must have been carried out within the past 3 years. The information shall be stated in the European Single Procurement Document, Part IV.C.

      Source

      No source found in the documents. Check the requirement against the tender documents.

    • Description

      Experience through multiannual of strategic collaborations to have developed customer’s brand position.

      Documentation Requirement

      The candidate must deliver a maximum of 5 references. If the candidate delivers more than 5 references, only the first 5 references will be taken into account. The order of the references will be based on the time of submission of the ESPD in Ethics. Each reference should preferably include the following information: a description of the delivery; the estimated contract sum; start and end date; the contracting authority. The references must have been carried out within the past 3 years. The information shall be stated in the European Single Procurement Document, Part IV.C.

      Source

      No source found in the documents. Check the requirement against the tender documents.

    • Description

      The company’s number of employees in the last audited financial year.

      Documentation Requirement

      The information shall be stated in the European Single Procurement Document, Part IV.C ‘Average annual manpower’.

      Source

      No source found in the documents. Check the requirement against the tender documents.

    Previous winners

    • Who are you up against?

      The suppliers who have won similar contracts at VisitDenmark

    From the notice

    • VisitDenmark seeks a strategic and creative lead agency that — based on the agency’s extensive market and business area knowledge, experience and ability to analyze data can assist with further development of the brand position for Denmark; — based on this position can further develop the strategically overarching communication concept for the whole of Denmark. A concept that embraces all leisure and business event areas and can be targeted and performed in all priority markets in the form of successful and value-creating market communication through all channels; and — which can translate the position and the overarching communication concept into transnational marketing campaigns in collaboration with VisitDenmark and partners consisting of Denmark’s leading tourism partners. VisitDenmark is thus searching for a strong agency which with strategic understanding, experience and creativity can become a creative lead in the development of the future marketing of Denmark internationally.

    • Contact

      Maria Matzenmaria.matzen@twobirds.com
    • Type
      Competition · Framework agreement · Prequalification
    • Main code
      Advertising and marketing services
      79340000
    • 79341000Advertising services79341100Advertising consultancy services79341200Advertising management services79341400Advertising campaign services

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