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    Procurement of Strategic and Creative Lead-bureau Services

    VisitDenmark

    Procurement of Strategic and Creative Lead-bureau Services

    1. Contract signed

      Jul 20, 2021 12:00 AMJuly 20, 2021 12:00 AM

    2. Result notice published

      Jul 21, 2021 8:00 AMJuly 21, 2021 8:00 AM

    Brief

    Denmark: Tenders/VisitDenmark/Procurement of Strategic and Creative Lead-bureau Services

    Awarded

    The competition has ended and a winner has been selected.

    Qualification deadline
    Jul 20, 2021Expired
    Award
    Case 25% and 2 more
    Procedure
    With negotiationTwo stages
    Agreement
    Framework agreement

    Brief

    VisitDenmark seeks a strategic and creative lead agency that — based on the agency’s extensive market and business area knowledge, experience and ability to analyze data can assist with further development of the brand position for Denmark, — based on this position can further develop the strategically overarching communication concept for the whole of Denmark. A concept that embraces all leisure and business event areas and can be targeted and performed in all priority markets in the form of successful and value-creating market communication through all channels, and — which can translate the position and the overarching communication concept into transnational marketing campaigns in collaboration with VisitDenmark and partners consisting of Denmark’s leading tourism partners. VisitDenmark is thus searching for a strong agency which with strategic understanding, experience and creativity can become a creative lead in the development of the future marketing of Denmark internationally.

    Reklame og markedsføring

    Result

    TED
    • Fold7 Ltd
      Winner
    • Number of bids
      2
    • Contract value
      €2,750,000
    • Maximum framework agreement valueUp to €2,750,000

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    Award Criteria

    • Description

      Qualifications and organization of core team

      Source

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    • Description

      Case

      Source

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    • Source

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    • Description

      Project management and availability

      Source

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    Previous winners

    • Who are you up against?

      The suppliers who have won similar contracts at VisitDenmark

    From the notice

    • VisitDenmark seeks a strategic and creative lead agency that — based on the agency’s extensive market and business area knowledge, experience and ability to analyze data can assist with further development of the brand position for Denmark, — based on this position can further develop the strategically overarching communication concept for the whole of Denmark. A concept that embraces all leisure and business event areas and can be targeted and performed in all priority markets in the form of successful and value-creating market communication through all channels, and — which can translate the position and the overarching communication concept into transnational marketing campaigns in collaboration with VisitDenmark and partners consisting of Denmark’s leading tourism partners. VisitDenmark is thus searching for a strong agency which with strategic understanding, experience and creativity can become a creative lead in the development of the future marketing of Denmark internationally.

    • Contact

      Louise JacobsenLouise.jacobsen@twobirds.com
    • Type
      Result · Framework agreement · Prequalification
    • Main code
      Advertising and marketing services
      79340000
    • 79341000Advertising services79341100Advertising consultancy services79341200Advertising management services79341400Advertising campaign services

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