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    Brand strategies & Communications Platforms for Yle Areena and the Yle app

    Yleisradio Oy

    Brand strategies & Communications Platforms for Yle Areena and the Yle app

    1. Competition notice published

      Sep 23, 8:01 AMSeptember 23, 2026 8:01 AM

    2. Questions deadline

      Sep 30, 9:00 AMSeptember 30, 2026 9:00 AM

    3. Tender submission deadline

      Oct 21, 9:00 AMOctober 21, 2026 9:00 AM

    4. Opening date

      Oct 21, 9:15 AMOctober 21, 2026 9:15 AM

    5. Contract start date

      Jan 1, 12:00 AMJanuary 1, 2027 12:00 AM

    6. Tender validity period

      Apr 21, 9:00 AMApril 21, 2027 9:00 AM

    Brief

    Finland: Tenders/Yleisradio Oy/Brand strategies & Communications Platforms for Yle Areena and the Yle app
    Brief

    Reklame og markedsføring

    Yleisradio Oy needs brand strategies and communications platforms for Yle Areena and the Yle app, with the project duration estimated at 12 months. The objective is to appoint a single strategic agency partner to develop brand strategies (stage 1) and long-term communications platforms (stage 2) for both services, defining their positioning within Yle’s digital service architecture and ensuring consistent expression across all touchpoints. Wörks Oy likely has a similar contract today. Tenders will be evaluated based on price (30%) and quality (70%).

    About the bid

      The subject of the procurement is brand strategies and communications platforms for Yle Areena (online streaming service) and the Yle mobile app. The objective of the procurement is to appoint a single strategic agency partner to develop brand strategies (stage 1) and long-term communications platforms (stage 2) for both Yle Areena and the Yle app. The work will define what each service stands for, how each is distinctively positioned within Yle’s broader digital service architecture, and how those positions are expressed consistently across all touchpoints over the coming years. Estimated schedule of the project: Yle Areena launches in Q2 2027, and the Yle app in Q3 2027. As a result of this tender competition, Yle will select one (1) supplier with whom it is going to sign an agreement with. The agreement shall enter into force upon signature by the contracting partiers, and shall remain in force until the service has been provided in its entirety in an approved manner. Please see the material attached (appendixes) and enclosed in the call for tenders.Main features of the procedureREGULATIONS AND PRINCIPLES TO BE FOLLOWED The procurement procedure will take place in compliance with the Finnish Act on Public Procurement and Concession Contracts 1397/2016 (“Procurement Act”) which derives from the European Community directives on public procurement (“Procurement Directives”). The procurement is also under the terms of the World Trade Organization's (WTO) Agreement on Government Procurement (""GPA"") signed by the non-EU tenderer's country of establishment. The same procurement terms and conditions as those from Finland and other European Union member states shall apply to the tenderer’ from states that have signed the GPA. If the tenderer's country of establishment does not have a valid GPA agreement, the contracting entity has no obligation to accept the tenderer in the procurement procedure. PROCUREMENT PROCEDURE The contract will be concluded using an open procedure according in accordance with Section 32 of the Procurement Act. In an open procedure the contracting entity publishes a contract notice and places a call for tenders for the receivable, on which basis all prospective suppliers may submit their tenders. The procedure includes the following steps. The contracting entity: 1. Publishes a contract notice and places a call for tenders available; 2. Answers the questions received by the time limit; 3. Opens the tenders received by the time limit; 4. Reviews that the responses of the tenderer given in the ESPD form and in the tender fulfill the eligibility and suitability requirements set for the supplier; 5. Reviews that the tenders are consistent with the call for tenders; 6. Evaluates the tenders as stated in the call for tenders; 7. Makes the contract award decision and communicates the decision to all tenderers; 8. Requests and verifies the certificates and reports on the eligibility and suitability of the chosen tenderer(s); 9. Verifies the selected solution fulfills the requirements set in the call for tenders; and 10. Concludes the procurement agreement with the winner. The tenderer shall note that the contracting procedure does not include a phase of negotiation in which the tenderer could specify the given tender. Groundings, if the procurement is not divided into lots, e.g. The object of the procurement forms a logical and operationally reliable entirety and the procurement is therefore not divided into separate parts.

      Contact name
      Hankintapalvelut
      Contact phone
      +358 914801
      Contact email
      tarjoukset.yle@yle.fi
      Address
      Uutiskatu 5, 00240 Helsinki

    Custom Assessment Criteria

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    Award Criteria

    • Description

      Hinta 30 %

    • Description

      Laatu 70 %

    Qualification requirements

      Found no qualification requirements in the contract notice.

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    See the full notice

    Contracting authority
    Yleisradio Oy
    Title
    Brand strategies & Communications Platforms for Yle Areena and the Yle app
    Type
    CompetitionPrequalification
    Main code
    79000000Business services: law, marketing, consulting, recruitment, printing and security
    Supplemental codes

    No supplemental codes from buyer…

    Supplemental codes added by Cobrief

    79340000Advertising and marketing services
    79341100Advertising consultancy services
    79342000Marketing services
    Duration
    12 months

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